Let’s be honest with one another. You are not doing Social Media just for the fun of it. You are there to make yourself known to the world. And preferably attract clients and make some money. Am I right? And especially when you are just starting out, it can be a bit overwhelming. There seems to be so much to think about that you have no clue where to start. I have one word for you that can make it all go a little bit easier: BRANDING.
What would you like your Instagram account to say?
People desire clarity. When they come to your account, they would like to know exactly what you are doing and who you are. The important thing for you is, that you have to be certain who you are and what services you provide to help others. This is a point where a lot of starting entrepreneurs struggle. If you are one of them, please do not make yourself wrong. I was one of those people for a long time as well. Just starting to create is going to bring you to where you would like to go and get clarity. And that is what the outside world desires of you and what is going to make it possible for you to grow your account. So, the first step is to figure this out. Write down no more than five words that describe your account best. At least a couple of them should be about the services you offer. An example can be for a Virtual Assistant: Social Media, planning, working from home, urban, with kids.
What is it that your prospected clients would like to know from you?
It all seems great to have like 100.000 followers on Instagram, but if none of them is your prospected client, you are not going to make any money. And that is not what you would like to get out of all of your effort. Therefor know who your clients are and what they are interested in. Are you willing to be an influencer? Then people might like to see a lot of pictures of you. But if you would like to have people buying your products, you might share some knowledge with them. Remember that neither one is right or wrong. It is all about what works for you and your business. You don’t need to have very expensive photoshoots before you can start an Instagram account. You can simply use templates like these to have your profile look great to any outsider that comes to it.
How to make your feed look attractive?
This is where the words you had to set earlier come back. You would like your feed to show them in your content. Not literally of course 😉 (or do what works for you). If you do choose to go with posting a lot of photo’s, choose the same template for them as well. Like not use a light photo the one time and a very dark one, the other time. Having your own colour scheme and fonts make your feed look amazing. So be sure to check out the templates I already have in my shop, if they can be a contribution to you. You do not have to be an expansive photoshop program to edit them. After choosing them, you get indefinite use and can edit them for free. And if you are looking for something, in particular, that is not already in my shop, do not be afraid to contact me. I would love to make a design that works for you. Just let me know.